Email Marketing

‘Email marketing is dead; long live email marketing’ is what certain commentators would have you believe. But the truth is far from it. Email marketing has evolved for sure and it is certainly alive and kicking.

Here is a food for thought. Whether you receive a new friend request on Facebook, a job alert on Linkedin, a new follower on Twitter or a new post on Instagram, you will still be notified via an email alert. If you look at it through another way you will realise that the first act you will do when coming to work is checking what mail have you received for the day.

Without a doubt, email marketing can play a crucial role in enhancing your business. An email marketing campaign executed in the right manner can increase your chances of success

But before you invest your time and money in an email campaign here are some of the things you must keep in mind.

•Email Campaign open rates are getting lower and lower with typical marketing campaign open rates of approximately 20%.  (That's only 1 in 5 people are likely to open a mass email)

•From those that open your email only 15% are likely to click on a call to action.  (That equates to only 3 people out of every hundred that you send an email to clicking on a link in your email)

•Emails used as part of a wider campaign are much more effective.  For example to deliver an ebook or whitepaper.